THE ABCs OF A.B.S.

Book Loft Alley, 2014.

By MICHAEL PERKINS

THIS IS THE TIME OF YEAR, IN THE DAYS OF FILM, WHEN THE EASTMAN KODAK COMPANY used to see a predictable surge in their annual sales, all tied to our ties to our loved ones. Each holiday season, the world’s biggest manufacturer of film reminded us that cameras were not only a great gift idea, they were the most important thing to be found under our respective Christmas trees. Their tremendously successful “Open Me First” ad campaign said it all: we couldn’t begin to truly experience all that family-centric holiday joy without a Kodak camera on hand to capture every giggle of surprise. The message was: shoot a lot of film. And if that doesn’t perfectly capture the perfect season, shoot more.

Ironically, it was the near death of film that finally freed us up from the single biggest constraint on our photographic freedom, that being the constraint of cost. Digital media, and the ease and ubiquity of cameras of all price points finally have freed the non-pros and the non-rich, making the admonition Always Be Shooting much more irresistibly urgent. We can afford  miscalculations. We can afford do-overs. We can fix our worst mistakes without converting a hall bathroom into Dad’s Wide, Weird World Of Chemicals. We can gradually develop a concept over many “takes”, and we can salvage more of those visions. We can win more often.

Kodak taught us that “real” holiday memories only began after their cameras were unwrapped.

The great photographer Ernest Haas once exhorted his students to “look for the ‘a-ha’ moment”, which meant not to be content with the first, or even the fifth framing of an idea in your viewfinder (okay, display screen). Asked in a lecture what the best wide-angle lens was, he quipped “two steps backward”, meaning that your best solution to a so-called technical problem is actually within yourself. Change your view, and change the outcome. The shot at the top of this post, as one example, only came at the end of ten other attempts at the same scene, all shot within a few minutes’ time. In the days of film, I would have had to settle for a much earlier version. I simply wouldn’t have kept clicking long enough to realize what I wanted from the subject.

Always Be Shooting doesn’t mean just clicking away madly, hoping that a jewel will magically emerge from a random batch of frames. It means keeping yourself in seeking mode long enough for ideas to emerge, then shooting beyond that to get those ideas right. Film made it possible to all of us to dream of capturing great memories. But it is the end of film that makes it possible for us to refine more of those memories before all those fleeting smiles have a chance to fade out of our reach.