the photoshooter's journey from taking to making


Technique can't produce a great picture all by itself. But neither can style. Frustratin', ainnit?

Technique can’t produce a great picture all by itself. But neither can style. Frustratin’, ainnit?


YEARS OF WRITING DAILY HUMOR MATERIAL FOR OTHERS IN THE RADIO RACKET taught me that comedians fall into two general camps: those who say funny things and those who say things funny. Depending on how you rate writing, your own independence, or even your career longevity, you may opt to be in the first group, flawlessly executing pre-written material, or the second, where the manner in which you put things across allows you to get laughs reading the phone book.

I make this distinction between technique (the gag reciter) and style (the ability to imbue anything with comedy) because photographers must face the exact same choices. Technique helps us deliver the goods with technical precision, to master steps and procedures to correctly execute, say, a time exposure. Style is the ability to stamp our vision on nearly anything we see; it’s not about technical mastery, but internal development. Two different paths. Very different approaches to making pictures.

Obviously, great shooters can’t put their foot exclusively in either camp. Without technique, your work has no level standards or parameters. Lighting, exposure, composition….they all require skills that are as basic as a driver’s-ed class. However, if you merely learn how to do stuff, without having a guiding principle of how to harness those skills, your work will be devoid of a certain soul. Adept but not adorable. This is a trap I frequently find myself falling into, as my shots are a little technique heavy. Result: images that are scientifically sound but maybe a trifle soul-starved. Yeah, I could make this picture, but why did I?

On the style side, of course, you need fancy, whimsy, guts, and, yes, guesswork to produce a masterpiece. However, with an overabundance of unchanneled creativity, your work can become chaotic. Your narrative ability may not be up to the speed of your “vision”, or you may simply lack the wizardry to capture what your eye is seeing. Photographers are, more than anything else, storytellers. If they fail in either grammar or imagination, the whole thing is noise.

Like comics, photographers are both technicians and artists. Even the most seasoned among us needs a touch o’ the geek and a touch of the poet. Anything else is low comedy.


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