POST #500: ON THE ROAD TO CHERRY GARCIA
By MICHAEL PERKINS
VISITORS TO THE FACTORY HEADQUARTERS OF BEN & JERRY’S ICE CREAM in Stowe, Vermont, upon completing the standard tour of the works, are encouraged to climb a small hill out back of the building to view the company’s Dead Flavor’s Graveyard, an actual cemetery, complete with elegantly epitaphed tombstones and dedicated to such failed B&J varietals as Turtle Soup, Fossil Fuel, White Russian and Sweet Potato Pie. It’s a humorous way to point out that, even for talented startups, there’s no such thing as a direct shot up the mountain of fame. We duck. We detour. We change direction. It’s a process, not a product.
Photography is, in this way (and in no other way that I can think of) much like ice cream.
As we clear the 500 mark on posts for The Normal Eye, I want to (a) profoundly thank all those who have joined us on the journey, and (b) restate that, as our sub-head reads, it really is about a journey, rather than a destination. This small-town newspaper began because I had met so many people over the years who had become suspicious of their camera’s true intentions. Sure, they admitted, the automodes do pretty great on many pictures, but what if I actually want some say in the process? Can I be an active agent in the making of my own pictures?
Now, these weren’t people who wanted to purchase $10,000 worth of gear, sell their houses, abandon their children, and become photo gypsies for NatGeo. These were simply people whose photographic curiosity had finally got the better of them. What would happen, they asked, if I were to, all by myself, make one little extra choice, independent of the camera’s superbrain, before the shutter snapped? And what if I made two? Or three? Other questions followed. What is seeing? How do you learn to value your own vision? And what tasks from the era of film still apply as solid principles in the digital age?
The Normal Eye has spent the last four years trying to ask those questions, not from a top-down, “here is how to do it” approach, since so many of these solutions must be privately arrived at. This is not, and will never be, a technical tutorial. I reflect on what thoughts went into a particular problem, and how I personally decided to try to solve it. The results, as are all my words, are up for debate.
It’s humbling to remember that, in photography, there is always more than one path to paradise. And when I find myself being crushed under the weight of my own Dead Flavor Graveyard, I take heart in those moments when your feedback has made a difference in my motivations, or methods, or both. Recently, I received what I still cherish as one of the best comments over the entire run, with one gentleman proclaiming:
I’m not a fan of words, but the ones in this article are in a tolerable sequence.
Hey, that’s enough to hold me for another 500, and I hope you’ll be along for the ride.