By MICHAEL PERKINS
ONE OF THE MOST REMARKABLE POP CULTURE TRENDS OF THE PAST FEW YEARS has been the improbable reemergence of the vinyl LP, inching its way back onto shelves in edgy fashion boutiques and chain stores alike along with an entire battery of support materials: preeners, cleaners, racks, boxes, even the iconic hippie fruit crate, along with a new generation of high-and-low tech turntables and speakers. It’s fun to watch the emotional re-run that people of, ahem, a certain age will experience as we recall a world that used to be divided into Side One and Side Two.
However, we’ re missing out on a very important part of all that lore. The humble 45 rpm record.
Singles were the dominant format for record sales from the beginning of rock to the mid-’70’s, with marketing of pop tunes aimed squarely at the middle bulge of the Baby Boom, a flood of teens armed with disposable cash but consuming their music mostly two songs (A-side, B-side), or about a dollar’s worth, at a time. Eventually, a new crop of college students embraced the LP for its long-form story-telling potential, graduating from singles like Love Me Do to albums like Sergeant Pepper.
Photographically, the remains of all those singles-fed slumber parties and sock hops tell a strong story in the tattered textures of kid’s objects that, like action figures and train sets, were loved to death and treasured all the more because of their imperfections. In the above 45 carrier (party in a box!), half the visual story is told in the wear and tear that is hard-wired into analog. The battered box sings a song all its own.
For this shot, I took a single exposure, side-lit with bright but soft window light, then made a dupe of it, one copy tweaked to near-underexposure, the other to uber-brightness. The two were then made into a fake HDR in Photomatix, which is, above all, a great detail enhancer. Since the shot was done at f/5.6, the whole box is sharp, giving the software plenty to chew on. A few minor changes in contrast to amp up the differences in color along the faded box pattern, and presto, the golden age of Rock ‘n’ Roll.
Photography is about recording change, halting decay in its tracks for a moment….preservation, if you will. The new flawless vinyl reissues of our old faves possess the sound of yesterday, but they can’t tell us a thing about how it all looked.
And that’s where you, the guy with the camera, come in.
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