BY MICHAEL PERKINS
WHEN THEATRICAL NEWSREELS GASPED THEIR LAST in the late 1960’s, they took with them a set of global habits for receiving visual information that had been in place since World War One, including the regular ritual of filing into theatres twice a week to see fast-moving digests of wars bulletins, scientific advancements, sports highlights, and current fads and foibles. Daily news, prior to the arrival of television, was dominated by newspapers and radio, with newsreels providing a secondary, visual record of world events. Then, nearly seven decades into the tradition, they vanished, and with them, something of the world that produced them.
Several newspaper chains produced newsreel versions of their most photogenic stories, and major film studios, including Fox, MGM, and Warner Brothers, all of which had divisions devoted exclusively to the making of so-called “short subjects”, likewise had newsreel crews within those departments. Better yet, all the studios owned and operated their own chains of theatres, guaranteeing a regular flow of distribution for their products. The public came to expect newsreels as a part of a larger theatrical program which included cartoons, two-reel comedies (hello, Three Stooges) and two full feature films……all for less than a dollar.
Even though the newsreels, unlike the video newscasts that succeeded them, had only one or two “deadlines” per week, they still had to create a slickly coordinated system for getting stories to the local Bijou before the items got too stale. A network of local photographers was paired with a shipping regimen designed to send raw footage to centralized hub studios, where it could be processed, edited, scored, and in selected cases, dubbed for foreign release. The instructions on the shipping case seen here clearly spell out the urgency of time (valueless if delayed!). This particular box belonged to the Hearst chain’s News Of The Day, which competed for eyeballs in a crowded field that included The March Of Time, Universal Newsreel, Fox Movietone News, and the British Gaumont Graphic, among others.
Hearst and Universal amazingly produced newsreels until 1967, the same year that the Beatles issued Sgt. Pepper. By that time, the news had become a daily appointment telecast at home instead of a bi-weekly trot to the cinema. But even in their death throes the newsreels gave the world one more great story, with many libraries inheriting the complete archives of the once-vital features, now used as a twenty-first century research resource for every major event of the twentieth.