STORM WITHIN A SURGE

Fuji’s Instax Mini is better film than I-type Polaroid Originals film. But not by much.

By MICHAEL PERKINS

THE RECENT RESURGENCE OF INSTANT CAMERAS AND FILM IS NOT A REVOLUTION: it’s more like a symptom. I mean, eventually everything in the history of photography is a symptom of something larger in human development, innit? One year it’s a certain hot piece of gear, another it’s a trend in technique. The medium is a barometer of sorts on who we are and what we value. And now, for a while (again), it’s the stage for a kind of return to an imagined wonderful yesteryear.

It’s not hard to see how the youngest generation of shooters (the biggest demographic chunk of new instant pix users) has embraced a revisitation of the golden age of Polaroid. Making generally flawless images by the zillions in the digital age has, for some, sparked the question is any of this stuff designed to last? Are any of the thousands of pictures you squeezed off with your phone “keepers” as to memory, emotional resonance, uniqueness? And can an analog picture designed to be an unrepeatable original, tangibly printed out in the hand, promote the production of photos that are more special, more warmly personal?  In short, is Polaroid Originals film (or Fuji/Instax film, for that matter) the next vinyl LP?

Scan through the most ecstatic raves about the instant photography experience and you’ll see lots of references to emotion, shared fun, even a kind of nostalgic pang for pictures that are, well, as crappy as most Polaroids were before the original company shuttered (sorry) in 2001. In fact, many of the most enthusiastic supporters of instanting readily admit to the technical clunkiness of their favorite cameras and the so-lousy-it’s-cool aesthetic of the prints, as if making technically inferior pictures is some badge of either spontaneity or authenticity. It should be noted that both the revival of plastic, Soviet-era toy cameras by the Lomography crowd a few years back and the re-emergence of Polaroid were spearheaded by European art school hipsters, both espousing how “real” random or uneven results are, as opposed to the bloodless precision of digital imaging. Here, however, as I see it, are the real constants of both the revived Polaroid brand and its (slightly) superior cousins at Fuji /Instax:

Most everybody’s instant film renders colors horribly.

Films formats like Instax mini (waay smaller than Polaroid) are virtually useless for complex compositions: the images are just too teeny.

All instant film is too damned expensive, making some prints cost out at $1.00 or more apiece.

Polaroid Originals (the new guardians of Polaroid’s old intellectual properties) brought back the emotional sensation of instant pix, but all of its problems as well…including crummy resolution, low contrast, and meh optics.

And, most importantly, there are, at this writing, almost no mid-line price instant cameras that afford a broad array of hands-on settings. This means almost no control at the low end (less than $75) and exorbitant prices on the high-end (over $700 in many cases). It also means you can either take cheap/bad pictures with no creative override whatsoever or sink a fortune into a camera with a huge learning curve that still may pump out technically inferior pictures. That cost a lot.

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Certainly the “cool” value of instants is an emotional by-product of the digital age. Unlike the thousands of images residing on your phone, many of which may never be seen or shared even hours after they’re created, you can physically hold and pass around a Polaroid-esque print. And there may even be an ancillary benefit for serious photographers as well: since your resources are limited and expensive, you will likely spend more time planning shots, editing on the fly, even rejecting bad ideas before they’re even committed to film. Or, you could be chosen the winner on The Bachelor, in which the sky’s the limit. In a way, instants impose the same restraint on a shooter that all film does, the same thing that happens to digital shooters that are ten shots away from battery death, or stuck shooting everything with one mediocre lens on a given day. When you’re forced to slow down and plan, different pictures happen.

So…. Instant Photography, Part II, The Sequel presents a real challenge for its current avatars. Several standout models aside, Dr. Edwin Land, the inventor of Polaroid, did not bring great cameras to the masses, nor did he ever create a world-beating film or amazing optics. He did give a world bent on instant gratification a fun toy to serve that sensation up on demand (and at a premium price). But while his heirs may eventually succeed where he failed, generating both the tools and the medium for great photographic work, right now, instant photography feels like the first three Star Wars prequels. And if you think that’s a compliment, then I have a Jar-Jar Binks tee-shirt I’d like to sell you.