the photoshooter's journey from taking to making

SECOND HELPING (WITH A SIDE OF COMFORT)

The Venus diner, a fixture of turnpike life in Gibsonia, Pa. during the 20th century.

By MICHAEL PERKINS

PHOTOGRAPHERS OFTEN FIND THAT SOME SUBJECTS HAVE A DISTINCT VISUAL SIGNATURE. That is to say, they instantly convey precisely what they are. The word iconic means something that stands as the defining symbol for its class and and category, signaling us in a moment exactly what we’re looking at. In architecture, some structures are, in a way, self-explanatory, and cannot be confused with anything else. Thus churches tend to look like churches, palaces kinda always look like palaces, and, for purveyors of twentieth-century pop culture, diners look, unmistakably, like diners. They bespeak informality, convenience, comfort, and, if luck holds, good eats. They also communicate immediate context and poignant memory for the camera.

Diners first appeared on the national scene in the 1920’s as horse-drawn wagons with food, then stretched out to resemble railroad dining cars clad in gleaming Art Deco chrome, all rounded corners, streamlined stainless steel, and mirrors. Lots of mirrors, like the ones in the ceilings, which allowed counter waitresses to quickly ascertain which booth needed a coffee refill. The eateries peaked just after World War II, when casual dining had become a national habit, the joints were finally attracting as many women as male laborers, and diner ownership served, for a time, as an affordable first business move for returning vets.

While most eating establishments are built like any other other structure, that is, on-site, working from a framework which is then layered over with different levels of support or decor, the classic American diner of the 20’s through the 50’s was produced modularly, much like an automobile. Indeed, the closest relative to the diner might be the Airsteam trailer, an edifice built as a single unit in a factory and shipped to its final destination. Over the half-century or so that diners dotted the national map, companies like Silk City, Kullman and Fodero manufactured compact, curvilinear eateries that were trucked, fully equipped inside and out, to their initial locations ready for business. Such was the origin of the diner you see in the above image (a Fordero diner…shout-out to New Jersey), which began its life near the Gibsonia exit of the Pittsburgh portion of the Pennsylvania turnpike. As the place was situated only seven miles from the neoghboring town of Mars, Pa., the diner’s owners decided to maintain the planetary theme, naming their joint the Venus.

Half a century later, another alignment of cosmic forces began to ready the Venus for a second life. Just as it was pouring its last cups o’ joe, the owners of a tony Minneapolis decor boutique called Modern Forage Workshop were getting pretty tired of the wretched view out their store window, which looked across the street to a dilapidated Taco Bell fronted by a seedy vacant lot. Mike Smith and James Brown almost simultaneously hit on the idea of obtaining a classic diner for the spot, but where to get one? Diner manufacturers were a speciality even back in the day, making their restoration even more of a niche skill in the twenty-first century. Smith and Brown sniffed about and unearthed Steve Harwin, a Cleveland tinkerer who had begun his career refurbishing high-end sports cars, then switched specialities when his European pals told him that diners were “the coolest things in America”.

The reborn Venus now doing business in Minneapolis as the Hi-Lo.

Shipped to Harwin via flatbed truck and police escort (wiiiiiide load), the Venus was cleaned, sanded and primped for a second cross-country trek to the Twin Cities. As in the past, the local landscape determined the place’s new monicker, which celebrated the regentrification of both the HIawatha and LOngfellow neighborhoods to be christened the Hi-Lo, opening to rave reviews in 2016 and even opening a kitschy tiki patio around the side in 2018. Recently, my wife Marian and I caught a glimpse of the old girl out the car window en route to St. Paul and decided to circle back for a better look. One very intense plate of corned beef hash later, I betook myself to the opposite side of the street for the same vantage point that Smith and Brown once disdained, later celebrated. It goes without saying that the view is a helluva lot better these days.

And the coffee ain’t bad either.

 

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