DE-PURPOSED, RE-PURPOSED
By MICHAEL PERKINS
HOW TO FEEL OLD, EXAMPLE #473: Sending a photograph of a “shirt pocket” A.M. transistor radio from the early ’60 to a friend, only to have said friend’s grandson ask him what the object is.
We often talk in these pages about context and how that can shape an image. If people have context for the subjects you depict, or understand how they relate to other things in their experience, they interpret the picture in a certain way. I know that thing, I use it everyday. Remove that context, however, making the subject a kind of associative free-spot, not tied to any particular memory or use, and the object loses its meaning. It’s unanchored, and can mean anything the photographer intends. My friend shouldn’t be surprised that my old radio is meaningless in his grandson’s experience. But if I am a photographer who’s chosen to re-purpose that radio in a context of my own making, my options are wide open.
Most things in our world are designed to do one thing. For example, a piano is never asked to do the work of a crescent wrench. But, the argument could be made, if you somehow don’t know what a piano is for, I can photographically tell you it is… a crescent wrench. The clear object in the above photo is designed for one task only…to hold and help dispense razor blade cartridges (see left). Its context is so narrow that, as soon as I remove it from my bathroom sink, it is already without a visual frame of reference. I can thus abstract it in nearly any way I want…for example, suggesting that it’s a futuristic concept car in a world’s fair. Yes, it’s a fairly silly exercise, but I show it here not to demonstrate how marvelously inventive I am but how inventive it’s possible to be, once an interesting thing is de-purposed and then re-purposed by the photographer’s eye.
What is macro photography, if not an attempt to make us see things in a completely different way, to make a creepy bug look like a marvel of engineering or a garden flower a self-contained universe? We don’t really consider to what extent we are constantly re-purposing things with our cameras. Even adjustment in white balance or lighting are attempts to impose our own perception onto reality…..again, to take it out of one context (the sky is always blue in the afternoon) and re-frame it in another (not today: today the sky is magenta). For me, the ultimate complement is not, “oh, what a pretty picture” but “I never looked at it that way.” Because photography begins as a mere documentary craft, but ripens, in the right hands, into an interpretive art.
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