HOW TO NOT DO
By MICHAEL PERKINS
THIS FORUM HAS NEVER REALLY BEEN ABOUT GEAR, being an examination of why we make photographs rather than what specific equipment we use to do so. Of course, pictures aren’t born in a vacuum, so, even with the purest artistic motives, you still need a mechanism of some kind to carry out your wishes…and that means that some of what we discuss here is very much about what happens in them little magic light boxes. Still, this awareness has never led us into actual recommendations for specific products, as there are simply too many such advisories littering up the webby highway without me jumping into the fray.
Such neutrality about suggesting what to buy, however, can be maintained if I am listing reasons not to buy a camera, as such cautions transcend brands and models. That is, no matter why you decide to go gear shopping, there are things that should always be borne in mind, if our point is the motivation behind photography and not the devices we use. Call it a “how to not do” list. So, assume for a moment that you are suddenly in the market for a new gadget and consider the following.
DO NOT buy a camera because your friend, uncle, friend at the factory or buddy at the camera store uses it. Unless they are also going to take your pictures for you, their advice is so subjective as to be worthless.
Even in the age of easy online returns, do yourself a favor and DO NOT buy a camera that you’ve never held in your hand. The ergonomic layout of cameras varies widely from maker to maker, and it really does make a difference where they stick the buttons.
DO NOT buy any more camera than you need for what you do right now. It’s all right to select a few features that you may eventually use, even if you don’t use them at present. But that’s a far cry from buying a device that is drowning in options, seldom-used features, and infinite sub-menus. Pay good money for just the camera you need, with a smidge of extra growth room built-in. If you later find that you’ve outgrown the camera, then and only then is it time to trade up. Gear that is too strong on extra gizmos only gets partly used and can be intimidating enough to wind up in the hall closet a year later, after you’ve gone back to your cell phone.
DO NOT assume that the latest thing is the greatest thing. Manufacturers make their profits on the backs of customers who can be made to feel dissatisfied with what they own, and obsolescence is built into their marketing. There is aIso the problem that some companies’ models decrease in quality or precision as the brand ages (or as they chase greater profits). If your camera helps you take good pictures easily, and without a lot of exotic setup or detours, then keep it until it disintegrates in your hand.
DO NOT purchase equipment that places unnecessary obstacles between your conception and the finished product. If going from framing to shooting involves too many steps, your camera is taking your attention away from seeing, and that means missing shots. Making a picture should be as effortless as 1, 2, 3. If you already are on step 5 before you even click the shutter, get another camera.
DO NOT initially over-invest in a battalion of specialized lenses. You will eventually get to the point where lugging all that load will prove either inconvenient or painful or both, and many a photographer has eventually winnowed down his/her “must-carry” gear to a single lens that delivers 90% of what they want 90% of the time. Think about how much fun it is to lug around a lot of devices that only do a single task, and then run in the opposite direction.
Finally, DO NOT buy a camera that you are not head-over-heels, OMG, stop-the-presses in love with. Anything less will also wind up in the aforementioned hall closet.
Smmary: photography is about the gear….sometimes, but mostly it’s about everything else. Sexy ads and four-star reviews are deliriously distracting, and we all love to dream. But mostly, we’re here to make pictures.
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HOW TO NOT DO
THIS FORUM HAS NEVER REALLY BEEN ABOUT GEAR, being an examination of why we make photographs rather than what specific equipment we use to do so. Of course, pictures aren’t born in a vacuum, so, even with the purest artistic motives, you still need a mechanism of some kind to carry out your wishes…and that means that some of what we discuss here is very much about what happens in them little magic light boxes. Still, this awareness has never led us into actual recommendations for specific products, as there are simply too many such advisories littering up the webby highway without me jumping into the fray.
Such neutrality about suggesting what to buy, however, can be maintained if I am listing reasons not to buy a camera, as such cautions transcend brands and models. That is, no matter why you decide to go gear shopping, there are things that should always be borne in mind, if our point is the motivation behind photography and not the devices we use. Call it a “how to not do” list. So, assume for a moment that you are suddenly in the market for a new gadget and consider the following.
DO NOT buy a camera because your friend, uncle, friend at the factory or buddy at the camera store uses it. Unless they are also going to take your pictures for you, their advice is so subjective as to be worthless.
Even in the age of easy online returns, do yourself a favor and DO NOT buy a camera that you’ve never held in your hand. The ergonomic layout of cameras varies widely from maker to maker, and it really does make a difference where they stick the buttons.
DO NOT buy any more camera than you need for what you do right now. It’s all right to select a few features that you may eventually use, even if you don’t use them at present. But that’s a far cry from buying a device that is drowning in options, seldom-used features, and infinite sub-menus. Pay good money for just the camera you need, with a smidge of extra growth room built-in. If you later find that you’ve outgrown the camera, then and only then is it time to trade up. Gear that is too strong on extra gizmos only gets partly used and can be intimidating enough to wind up in the hall closet a year later, after you’ve gone back to your cell phone.
DO NOT assume that the latest thing is the greatest thing. Manufacturers make their profits on the backs of customers who can be made to feel dissatisfied with what they own, and obsolescence is built into their marketing. There is aIso the problem that some companies’ models decrease in quality or precision as the brand ages (or as they chase greater profits). If your camera helps you take good pictures easily, and without a lot of exotic setup or detours, then keep it until it disintegrates in your hand.
DO NOT purchase equipment that places unnecessary obstacles between your conception and the finished product. If going from framing to shooting involves too many steps, your camera is taking your attention away from seeing, and that means missing shots. Making a picture should be as effortless as 1, 2, 3. If you already are on step 5 before you even click the shutter, get another camera.
DO NOT initially over-invest in a battalion of specialized lenses. You will eventually get to the point where lugging all that load will prove either inconvenient or painful or both, and many a photographer has eventually winnowed down his/her “must-carry” gear to a single lens that delivers 90% of what they want 90% of the time. Think about how much fun it is to lug around a lot of devices that only do a single task, and then run in the opposite direction.
Finally, DO NOT buy a camera that you are not head-over-heels, OMG, stop-the-presses in love with. Anything less will also wind up in the aforementioned hall closet.
Smmary: photography is about the gear….sometimes, but mostly it’s about everything else. Sexy ads and four-star reviews are deliriously distracting, and we all love to dream. But mostly, we’re here to make pictures.
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