the photoshooter's journey from taking to making

THE ELEGANCE OF THE INVISIBLE

By MICHAEL PERKINS

PHOTOGRAPHY AND THE DECORATIVE ARTS SHARE A COMMON MISSION, which is to elevate the ordinary by re-imagining it, transforming things from invisible to elegant. Sometimes, of course, a sow’s ear cannot become a silk purse, no matter how much you fiddle with it, and not everything in the everyday can be glorified by the touch of a designer or shooter. Still, both disciplines can, often, confer some kind of absolute beauty on objects that we’ve been largely conditioned to ignore.

One of my favorite marriages of decorative arts and photography can be seen in the brief reign of what we now call Art Deco, although that term was coined decades after the movement sort of, well, moved on. Less extreme in its flowery ornamentation than its ancestor Art Nouveau, Deco gaily celebrated the furnishings of our daily lives, from parquet floors to wastebaskets to skyscrapers, making them some of the first industrially designed mass-produced objects of the Machine Age. meanwhile transforming consumption in the 1920’s and 30’s. At the same time, Photography was having its first Great Awakening, moving from a mere recording medium to an art form, one which, like Deco-designed works, could suddenly be copied and re-copied endlessly via film and print. The making of images that celebrated the ordinary as well as the extraordinary made for a unique amalgam of style and expression.

Just one look at a simple, typically invisible thing like a public mail drop box from the period (this one in daily use at the Hotel del Coronado in San Diego as of this writing) reveals a love of symmetry, of clean, budgeted lines, and a minimalist aesthetic that is about how a thing strikes you visually much more than what its actual function might be. Photographs can not only serve to capture these works before they vanish, but to do for them what they did for our most “normal” tasks, and that is to glorify them. Art Deco and photography have proven, over time, to be one of the happier marriages in the arts. And like all the best lovers, they never let the honeymoon end.

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