25, 50, T, B

The remaining facade from Los Angeles’ historic Darkroom camera shop at 5370 Wilshire Boulevard.

By MICHAEL PERKINS

THERE IS A PART OF WILSHIRE BOULEVARD IN LOS ANGELES that I have been using for a photographic hunting ground for over ten years, mostly on foot, and always in search of the numerous Art Deco remnants that remain in the details of doors, window framings, neighborhood theatres and public art. Over the years, I have made what I consider to be a pretty thorough search of the stretch between Fairfax and LaBrea for the pieces of that streamlined era between the world wars, and so it was pretty stunning to realize that I had been repeatedly walking within mere feet of one of the grand icons of that time, busily looking to photograph….well, almost anything else.

The Darkroom in its Kodachrome days.

A few days ago, I was sizing up a couple framed in the open window of a street cafe when my composition caught just a glimpse of black glass, ribbed by horizontal chrome bands. It took me several ??!?!-type minutes to realize that what I had accidentally included in the frame was the left edge of the most celebrated camera in all of Los Angeles.

Opened in the 1930’s, the Darkroom camera shop stood for decades at 5370 Wilshire as one of the greatest examples of “programmatic architecture”, that cartoony movement that created businesses that incorporated their main product into the very structure of their shops, from the Brown Derby restaurant to the Donut Hole to, well, a camera store with a nine-foot tall recreation of an Argus camera as its front facade.

The surface of the camera is made of the bygone process known as Vitrolite, a shiny, black, opaque mix of vitreous marble and glass, which reflects the myriad colors of Los Angeles street life just as vividly today as it did during the New Deal. The shop’s central window is still the lens of the camera, marked for the shutter speeds of 1/25th and 1/50th of a second, as well as T (time exposure) and B (bulb). A “picture frame” viewfinder and two film transit knobs adorn the top of the camera, which is lodged in a wall of glass block. Over the years, the store’s original sign was removed, and now resides at the Museum of Neon Art in Glendale, California, while the innards of the shop became a series of restaurants with exotic names like Sher-e-Punjab Cuisine and La Boca del Conga Room. Life goes on.

True to the ethos of  L.A. fakes, fakes of fakes, and recreations of fake fakes, the faux camera of The Darkroom has been reproduced in Disney theme parks in Paris and Orlando, serving as…what else?….a camera shop for visiting tourists, while the remnants of the original storefront enjoy protection as a Los Angeles historic cultural monument. And, while my finding this little treasure was not quite the discovery of the Holy Grail, it certainly was like finding the production assistant to the stunt double for the stand-in for the Holy Grail.

Hooray for Hollywood.