the photoshooter's journey from taking to making

“GEE”-EYE JOE

Joe McNally, the artist, the legend, the Irish street kid.

Joe McNally, the artist, the legend, the Irish street kid.

By MICHAEL PERKINS

IT’S NOT UNFAIR TO ARGUE THAT MOST MAJOR PHOTOGRAPHERS ARE FAR MORE ELOQUENT with their lenses than with their tongues. The fact that their eyes speak volumes is what distinguishes them as artists, not whatever quick quips they may toss off about why they do what they do. There are a few shooters per generation, however, who really add to the art by sharing the motivations that accompany the making of it. Joe McNally is one such photographer.

Joe, whose work ranges from National Geographic, Life, and Sports Illustrated to his groundbreaking Faces Of Ground Zero, speaks not as a pristine philosopher, but as the grizzled, hard-boiled, run-and-gun, reality-anchored pro that he is.  He knows deadlines. He knows the cigar-chomping breath of hate-crazed editors. He know what moves, both emotionally and commercially. And he has written two of the era’s best books (The Moment It Clicks and Hotshoe Diaries) on the real struggles that arise for the professional in the field. No esoteric essays. Just straight-from-the-shoulder truths from the world. A few Joe-isms to treasure forever:

No matter how much crap you gotta plow through to stay alive as a photographer, no matter how many bad assignments, bad days, bad clients, snotty subjects, obnoxious handlers, wigged-out art directors, technical disasters, failures of the mind, body, and will, all the shouldas, couldas, and wouldas that befuddle our brains and creep into our dreams, always remember to make room to shoot what you love. It’s the only way to keep your heart beating as a photographer.

or:  I can’t tell you how many pictures I’ve missed, ignored, trampled, or otherwise lost just ‘cause I’ve been so hell bent on getting the shot I think I want.

This is the voice of a guy who’s been stomped on, crowded out, smashed up and beaten silly in the cause of a picture. This is a go-to guy when you want to learn about how to make tough calls and hard choices. And it’s the indefatigable spirit of photography telling you that, however you go out, don’t come back in without the picture. That means to always be looking, and to always be ready, and willing to:

Put it to your eye. You never know. There are lots of reasons, some of them even good, to just leave it on your shoulder or in your bag. Wrong lens. Wrong light. Aaahhh, it’s not that great, what am I gonna do with it anyway? I’ll have to put my coffee down. I’ll just delete it later, why bother? Lots of reasons not to take the dive into the eyepiece and once again try to sort out the world into an effective rectangle. It’s almost always worth it to take a look.

And how does he shoot? Twice as good as he talks. Photographers need, always, to reject comfort, familiarity, habit, ease. Joe’s “Gee” eye reminds us to stay hungry.

And stay on the job.

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