By MICHAEL PERKINS
CALIFORNIA’S CITIES, FOR STUDENTS OF DESIGN, contain the country’s largest trove of Art Deco, the strange mixture of product packaging, graphics, and architectural ornamentation that left its mark on most urban centers in America between 1927 and the beginning of World War II. The Golden State seems to have a higher concentration of the swirls, chevrons, zigzags and streamlined curves than many of the country’s “fly over” areas, and the urban core of Los Angeles is something like a garden of delights for Deco-dent fans, with stylistic flourishes preserved in both complete buildings and fragmented trim accents on business centers that have been re-purposed, blighted, re-discovered, resurrected or just plain neglected as the 20th century became the 21st. And within that city’s core (stay with me) the up-again-down-again district once dubbed the “Miracle Mile”, centered along Wilshire Boulevard, remains a bounteous feast of Deco splendor (or squalor, depending on your viewpoint).
The Miracle Mile was born out of the visionary schemes of developer A. W. Ross, who, in the 1920’s, dreamed of drawing retail dollars to an area covered in farm fields and connected only tentatively to downtown L.A. by the old “red car” trolley line and the first privately owned automobiles. Ignoring dire warnings that the creation of a massive new business district in what was considered the boondocks was financial suicide, Ross pressed ahead, and, in fact, became one of the first major developers in the area to design his project for the needs of passing car traffic. Building features, display windows, lines of sight and signage were all crafted to appeal to an auto going down the streets at about thirty miles per hour. As a matter of pure coincidence, the Mile’s businesses, banks, restaurants and attractions were also all being built just as the Art Deco movement was in its ascendancy, resulting in a dense concentration of that style in the space of just a few square miles.
It was my interest in vintage theatres from the period that made the historic El Rey movie house, near the corner of Wilshire and Dunsmuir Avenue, my first major discovery in the area. With its curlicue neon marquee, colorful vestibule flooring and chromed ticket booth, the El Rey is a fairly intact survivor of the era, having made the transition from movie house to live-performance venue. And, as with most buildings in the neighborhood, photographs of it can be made which smooth over the wrinkles and crinkles of age to present an idealized view of the Mile as it was.
But that’s only the beginning.
On the same block, directly across the street, is another nearly complete reminder of the Mile’s majesty, where, at 5514 Wilshire, the stylish Desmond’s department store rose in 1929 as a central tower flanked by two rounded wings, each featuring enormous showcase windows. With its molded concrete columns (which resemble abstract drawn draperies), its elaborate street-entrance friezes and grilles, and the waves and zigzags that cap its upper features, the Desmond had endured the Mile’s post 1950’s decline and worse, surviving to the present day as host to a Fed Ex store and a few scattered leases. At this writing, a new owner has announced plans to re-create the complex’s glory as a luxury apartment building.
The details found in various other images in this post are also from the same one-block radius of the Wilshire portion of the Mile. Some of them frame retail stores that bear little connection to their original purpose. All serve as survivor scars of an urban district that is on the bounce in recent years, as the Los Angeles County Museum of Art (installed in a former bank building), the La Brea Tar Pits, and other attractions along the Mile, now dubbed “Museum Row”, have brought in a new age of enhanced land value, higher rents and business restarts to the area. Everything old is new again.
Ironically, the district that A.W. Ross designed for viewing from behind the wheel of a car now rewards the eye of the urban walker, as the neighborhoods of the Miracle Mile come alive with commerce and are brought back to life as a true pedestrian landscape. Walk a block or two of the Mile if you get a chance. The ghosts are leaving, and in their place you can hear a beating heart.
Suggested reading: DECO LAndmarks: Art Deco Gems of Los Angeles, by Arnold Schwartzman, Chronicle Books, 2005.
Suggested video link: Desmond’s Department Store http://www.youtube.com/watch?v=yJj3vxAqPtA