ONE-TRICK PONIES
By MICHAEL PERKINS
YARD SALES AROUND THE WORLD abound with unwanted gadgets that, just a few year prior, seemed utterly indispensable, be they electric olive pit extractors or deluxe coffee foam skimmers. You know the kind of toys I mean– those glorious, gleaming, largely single-function devices that dazzle us on all-night infomercials and seem like depraved decadence after we’ve hooked them up a few times and found that, hey, you can still access a new batch of carrots with a 79-cent manual can opener and use the regained counter-space for something more essential. Like food.
And, of course, these one-trick ponies of gimmickdom are not only found in the world’s greatest kitchens, but also on dusty shelves in the closets of disaffected photographers, who, like any humans, are subject to the lure of the new. Hey, I get it. It’s fun to have a special, fresh, whirly-twirly glowing godalmighty gizmo, that little add-on that creates amazing effects, amusing simulations, crazy textures. Lens manufacturers are particularly great at getting the fishhook into the mouths of photogs when it comes to toy time, since no one responds better to the latest optical trick. But, as in the case of the pit extractor, you have to ask yourself how much permanent, sustaining, everyday use you will get out of a given piece of gear.
Want your pictures to party like it’s 1849? The Petzval might be the lens for you…
One great way lens manufacturers have devised to separate you from your cash is to introduce a new version of a classic or “art” lens that re-creates an effect that is associated with the halcyon days of early photography. One such lens is the Petzval, named after Josef Petzval, who developed it around the 1840’s. The optics of the Petzval are particularly seductive for portraitists, as they separate your subject from the ambient scenery by rendering it sharp at the center while making all background information look like a swirling blur. Very artsy, very specialized, and very, very expensive.
Neo-Petzvals are all-manual (niche market #1), metal bodied (niche market #2) and gorgeously nostalgic (niche market #3), looking like something Ahab would use to track Moby Dick around the seven seas. These beauties, which, again, can only make one kind of image at one focal length, can cost upwards of $700 through Lomography.com. Companies like Lensbaby can create the same effect for around $149 and more than a few phone apps can deliver the same thrill for $2.99 or under. But the cost is almost irrelevant. What counts is how much you will actually use the thing.
You have to decide what your approach to equipment is, making a personal calculation based on what you most need to do for you. My own version of this riddle is based on how much I can do with how little, making me prefer lenses and appliances that can multi-task. However, there’ll always be days when life’s hella hectic and you just haven’t got time to scrape your own coffee foam. As usual, the answer lies in the kind of photography that snaps your personal shutter. Your pictures, your playthings.
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