MONUMENTS TO MOMENPOPS
By MICHAEL PERKINS
LIFE DURING PLAGUE-TIME has cut like a scythe through both the wheat and the chaff in the global economy, taking down both independent and chain-owned businesses alike, leveling enterprises that, in some cases, took generations to build. And in so doing, they have, in an instant, re-sculpted the visual contours of the world. In simple terms, the virus has changed what we see in daily life, if by no more sophisticated means than erasing the Cafe Down The Block, the Restaurant Where We Got Engaged, or the Donut Place I Stopped At Every Morning For Thirty Years.
Any business failure affects people, certainly, whether the doors close on a mega-chain or a mom-and-pop, but when independent businesses are shuttered, something else dies with them: the personal visual signature of their displays, trademarks, and original art….the home-made signs or bizarre architecture that separated them from the companies that have 200 locations nationwide. Take away one of fifteen Appleby’s in a city and the cultural loss is manageable. Take down a single local hang-out, and you’ve changed, along with the look of the area, its rhythms and rituals.
It’s too early to say what the most valuable photographs of this period will be over time, or what the word “valuable” even means to you personally. But just as we now look at the signage and storefronts of the ’30’s or ’50’s with a certain disbelief that such a world could have even existed, we will surely see a pattern of “befores” and “afters” from this time, with some of the images from the period charting who were were and what was lost as a result of the Grief Tsunami. Already, it’s possible to sort out images of places and things into a general “was” and “is”, a sensation which will only intensify in the years to come. If we’re careful, the passage of many of these places will be marked with sensitive pictures, or even casual snaps. The important thing, as always, is to sense what’s in the process of being taken away, and to designate some of it as worth preserving…if only in a series of glowing pixels.