YOU ARE THE CAMERA
By MICHAEL PERKINS
THE MOST ANNOYING COMMERCIAL ON TELEVISION AT PRESENT is the one from Apple reminding you that more people take pictures with the iPhone5 than with any other camera in the world. Now, I understand that The Men Who Would Be Steve at Apple need to assert their dominance in a rapidly accelerating race between smartphone camera brands. It’s just good business, and all that. Granting that, let’s agree that their statement is essentially meaningless for photography.
Apple can claim that their photo gadget is in more hands than anyone else’s? Ho-hum. The Kodak Brownie was able to make the same claim over 100 years ago, and successfully defend it for almost another fifty. We’re number one, sis-boom-bah, and what does that have to do with the kind of pictures that are being taken? The iPhone5 is a technical marvel on many levels, and it contains, among many other toys, a reasonably reliable, limited point-and-shoot-camera. You will always be able to get some kind of image on it under nearly any circumstances.
However, the Apple TV ad, while factually accurate, is artistically false, since it leads one to the spurious conclusion that more iPhone5 pictures means more excellent pictures. And there isn’t a camera, cheap or cherry, that can make that statement. I get just as agitated when trendo camera mags try to imply that if your gear costs thousands, your pictures will look like a million.
We’ve had almost two hundred years to shake off this childish notion. Equipment does not equal excellence. Convenience, speed, affordability, flexibility…cameras can make all these claims. But they do not confer the title of photographer on anyone.
Only you can do that.
And you can do it with a cheap piece of garbage, or a technical wonder, or any equipment stage in between. The idea is all. Everything else is just tinkering.
Here’s another piece of lunatic logic coming from another direction:
The idiotic recent decision of the Chicago Sun-Times to lay off all of its staff photographers, replacing them with freelancers (whom they will train on iPhones!), is not a lousy idea because there aren’t enough low-cost cameras out there to afford them some kind of coverage on their stories. It’s a lousy idea because it’s based on a flawed concept: the belief that photography is a universal skill, and that bystanders with smartphones are the equal of seasoned visual journalists, imbedded in their communities and schooled in its sources. They are not, and can never be.
Sadly,you can bet that editors across the nation are watching to see if the Sun-Times gets away with it. And they just might. Of course the quality of image reporting will take a hit, but since people are leaving the traditional newspaper as if it has leprosy anyway, will the customers know the difference? Look for this horrible move to be duplicated at a newspaper near you, since it’s (a) cheap, (b) easy to explain failure some other way, and (c) oh, yeah did I mention it’s cheap? Ironic sidebar: this is, officially the first time a newspaper has opted for less technology to become more competitive.
Expensive cameras and decent salaries are certainly no guarantee of good news coverage, but a staff loaded with veterans of wars, uprisings, elections, disasters and human interest is. The fact that several of them are Pulitzer Prize winners isn’t exactly a disqualifier, either.
You are the camera. You make the picture, regardless of the technology at hand. Forget that, and you might as well be holding a canned ham.
follow Michael Perkins on Twitter @MPnormaleye.com