TERMS OF ENGAGEMENT
By MICHAEL PERKINS
OVER A HUNDRED YEARS AGO, WHEN EASTMAN KODAK’S AIM WAS TO PUT A CAMERA INTO THE HANDS OF THE AVERAGE EVERYMAN, their slogan, “You press the button, and we do the rest” was meant as an enticement. Not only had Kodak so simplified the processing of taking a snap as to make it irresistible, but they covered everything that happened next, allowing you to ship the camera, film inside, to them, at their cost, have them sweat the processing and printing, and ship back your photos, having also pre-loaded a fresh roll into your camera. You were covered at all ends, and this was a good thing. It was also an immensely successful thing for Kodak, which was, after all, not in the camera business, but in the film business (so shoot lots of it, hint hint).
Today’s camera phones are essentially the Kodak Brownies of the 21st century, with many refinements. Unlike the Brownie, the iPhone can intuit what you need in the way of light and aperture and supply it without troubling you with why or how it happens. Much like the box Kodaks of the Victorian era, today’s cameras are also bent on saving you the hassle of negotiating most decisions and choices. Again, this is a tremendously successful business plan, since it is safe to assume that most people would rather take the picture than think about how to take the picture.
But it is this very convenience that is a kind of strait jacket for photographers who were weaned on Pentaxes, Nikons and Canons, since, for us, the rules of engagement are lopsided. The camera is not meeting us in the middle as a co-creator or partner, but jamming us into a far corner, relegating us to the role of “the guy who hits the shutter”. Giving up all that active control can be freeing for some, but suffocating for others, and it speaks to the love-hate relationships many photogs have with their phones. On the one hand, Holy Hanna, looka these optics and ready-made tricks. On the other hand, you can feel that you’re just riding shotgun instead of steering.
With this in mind, I use an iPhone for the kind of street stuff where the concept or story is almost totally complete in itself, where I would only lose the moment or fiddle needlessly if carrying a more complex camera, or where the presence of a more obvious, “serious” camera would attract too much unwelcome attention. Damn ’em, phone cameras do buy you some invisibility and stealth, which is crazy, since much greater harm has been done by these ubiquitous little snoopercams than by all the “pro” cameras ever manufactured. Go figure.
When you take all the worry out of making a picture, you take all the responsibility and some of the joy out of it, too. My opinion, from my perch in the land of the dinosaurs. Cameras are not artists: they are tools, and when you give up the final say-so in what a picture will eventually be to a device, you get the recording of information, not the documentation of a soul.