“EFFECT” VS. “EFFECTIVE”
By MICHAEL PERKINS
THERE ISN’T ANYTHING EMPTIER THAN THE PERFECT EXECUTION OF A FLAWED IDEA. And in the present effects-drenched photographic arena, where nearly any texture, color, or conception can be at least technically realized, we need, always, to be making one crucial distinction: separating what we can do from what we should do.
The basic “fixes” which come natively loaded in even the most basic cameras (filters, effects, nostalgic slathers of antique colors) suggest a broad palette of choices for the photographer looking to extend his reach through what is basically an instantaneous short cut. Fine and dandy, so far. Who, after all, wants to labor for hours to augment a shot with a particular look if that effect can be achieved at the touch of a button? Certainly no one gets into photography anymore with the understanding that they will also have to act as a chemist, and creativity need not be the exclusive playground of the scientifically elite. We all agree that the aim of photography always has and always should be the placing of all tools in as many hands as possible, etc., etc.
But waita seccint. Did I say the world tool? ……(will the recorder read that last part back….?……”placing of all tools in as many…”)… yep, tool. Ya see, that word has meaning. It does not mean an end unto itself. A fake fisheye doth not a picture make. Nor doth a quickie panorama app, a cheesy sepia filter, nor (let’s face it) the snotty habit of saying “doth”. These things are supposed to supplement the creative moment, not be a substitute for it. They are aids, not “fixes”.
This comes back to the earlier point. Of course we can simulate,imitate, or re-create certain visual conditions. But what are we actually saying in the picture? Did we use the effect to put a firm period at the end of a strong sentence, or did we use it as a smoke bomb to allow us to exit the stage before the audience gets wise to the fakery?
One of the original objections to photography, as stated by painters, was that we were handing off the actual act of visual artistry to a (gasp!) machine. A little hysterical, to be sure, but a concern is still worth addressing.
There is a soul in that machine, to be sure.
But only if we supply it.